Making top-notch creatives might seem challenging at first glance, but even experienced webmasters often prefer to delegate this task to designers due to laziness or lack of skills, wasting their ad budget. In reality, designing creatives doesn’t take much time if you know how to do it correctly and which tools to use. In this article, the experts from the 888STARZ Partners team will share valuable tips for creating high-quality betting creatives and introduce you to 6 services that will simplify the process as much as possible.
Tips for making ad creatives
While making betting creatives, several general rules apply. Following these will ensure your content looks not only bright and attractive, but also cohesive. Here’s what to focus on:
- Use High-Res Images
Without high quality, your creatives won’t get many views or clicks — no one wants to engage with ads that hurt their eyes. The opposite is true when your creative’s source materials are high-quality and visually appealing — such creatives automatically grab attention and boost campaign performance. If your materials are of low quality, you can enhance them using AI services or find higher-resolution alternatives.
- Avoid overloading
Content overload is a common mistake made by both novice and experienced webmasters. While it may seem logical to pack your creative with information and add as many flashy elements as possible, this leads to an oversaturated design that repels users. According to research conducted by GWI (a UK-based audience research company) and WARC (a global advertising research center), website ads in the U.S. are mostly perceived as excessive (32%), distracting (31%), and intrusive (27%), with only a few respondents (10%) describing them as memorable. To reduce creative overload, remove the following elements:
- Excessive Text. The text in your creative should be quick to read and convey the most useful information. Use only short and clear text that reflects the essence of your offer.
- Overuse of Effects and Animation. An overload of effects and animations, like falling cash or flying soccer balls, distracts users from important information and makes the creative look like spam. Aim to use fewer moving objects in your creative and separate animations from displaying key information.
- Overly Aggressive Colors. Bright colors grab attention, but overly aggressive shades, like neon green or neon blue, can strain the viewer’s eyes. Instead, use a harmonious color palette featuring recognizable brand colors.
- Trigger Overuse. Overly pushy triggers are poorly received by audiences and overload the creative. In some countries, their use is outright banned. Try using triggers more moderately and subtly. For example, instead of “huge deposit bonus — act before tomorrow,” write “limited-time offer — get a 100% bonus on your first deposit.”
- Cliches. Template creatives with cash rain, “successful fans,” and all kinds of sports equipment have become stale and look artificial. Remove all cliched imagery and include something unique or more appealing.
- Use call to action (CTA)
The Call to Action (CTA) is often omitted or given too little attention, as creators focus on flashy designs. However, this element ties all components of a creative together and motivates users to take the desired action. To create an effective call to action, follow these guidelines:
- Specificity. Directly tell the user what to do by using active verbs in your CTA. For example, you can write “Sign up now” or “Claim your deposit bonus.”
- Urgency and benefit. The benefit motivates users to accept the offer, while a limited-time frame encourages quicker action. For instance, you can use a format like: “Only today — grab your exclusive bonus for new players!”
- Brevity. The optimal length of a CTA is 2-5 words. Try to stay within these limits to avoid overloading the call to action.
Pro tip: Building an effective sales funnel requires your creative to clearly explain what the client will receive after clicking on the offer and completing the transaction. If it misleads people or fails to provide enough information about the offer, it’s pointless. To attract more customers and boost trust in your offer, always specify the terms of purchase, pricing, and real benefits.
Example of good betting creative.
Examples of average betting creatives
Best tools for betting creatives
Following our discussion of effective creative production techniques, let’s move on to the top 3 tools that can assist you in creating ad materials that generate a significant number of leads.
Adobe Photoshop
One of the most widely used image editors available is Adobe Photoshop, which is highly sought after by advertising creative designers. Because it provides a multitude of capabilities for producing high-quality advertising materials, professionals from all around the world select this tool. The following explains why Adobe Photoshop is so widely used for creating high-end creatives:
- An abundance of features.
A wide range of tools are available in Photoshop for modifying photos of any complexity. From building sophisticated layers and effects to comprehensive photo restoration, using multiple filters, and employing templates – these are just a fraction of Adobe Photoshop’s possibilities. - Adaptability.
You can make practically any kind of static advertising content with Photoshop. Photoshop is the best tool for any task involving the design of a banner, logo, landing page layout, or mobile application. - High quality.
Working with 4K photos is supported by Photoshop, which also gives tools for detailed editing and file export in JPEG, PNG, GIF, and SVG formats with intelligent resolution preservation. - Own ecosystem.
Adobe has built a portfolio of services, such as Premiere Pro, After Effects, and Illustrator, all of which interface easily with Photoshop. This facilitates the construction of various creatives by making file exports between platforms simple and effective. - AI tools.
Adobe has integrated Adobe Sensei and other AI-powered capabilities into its services. These tools make it possible to create new photo elements, quickly remove objects or backgrounds, and perform automated retouching.
All of the major operating systems, including Windows, iPadOS, and macOS, support Adobe Photoshop. Its steep learning curve for novices is the only drawback. However, there are a ton of online lessons available to help users become proficient with this potent tool because of its large community.
Canva
Because it doesn’t require installation, Canva is a popular online photo and video editor among novice webmasters and designers. Because of its more user-friendly and straightforward design, which makes it possible to quickly create high-quality creatives, Canva is simpler to master than Adobe Photoshop. The following are Canva’s primary benefits:
- Usability. With all photo and video editing tools on one platform, Canva doesn’t require sophisticated editing abilities.
- Available on every device. Canva doesn’t require an app to launch; all it needs is an internet connection. As a result, it can be used on any gadget, even smartphones.
- Many templates are available. Compared to Photoshop, Canva has more templates. Numerous pre-made themes are available for email newsletters, infographics, landing sites, banners, and logos. This enables the creation of a creative in a matter of minutes. Libraries of pre-made items, animations, effects, and typefaces are also accessible.
- Versatility. Users of Canva may work with movies, charts, and graphs in addition to editing photos.
- Social media integration. Canva integrates with various social platforms like Facebook, Instagram, and TikTok. This feature allows users to upload projects directly to social media from Canva and use templates designed specifically for each platform.
- Team access. In the Canva PRO version, multiple users can connect to a single profile — from 5 users to an unlimited number, depending on the subscription plan.
Canva’s capability, particularly in its basic plans, is less comprehensive than Adobe Photoshop’s, which makes it less appropriate for producing intricate designs with plenty of effects and fine details. Additionally, whereas Adobe Photoshop can be purchased once, Canva and Canva Pro require a monthly plan.
Best AI services for betting creatives
DALL-E
OpenAI’s DALL-E is an artificial intelligence program that can generate graphics in response to text commands. There are many uses for it, including creating visuals by just expressing them in words, combining two photos into one, producing related images, editing visuals, improving quality, and resizing creatives. One of the most widely used generative AI tools is DALL-E, which can create detailed, high-quality images with a low mistake probability in a matter of seconds. The following are the main benefits of the sophisticated DALL-E neural network:
- No expertise is needed. All you have to do is enter a text prompt to obtain a pre-made creative. It’s important for the prompt to be as detailed as possible — DALL-E will take your preferences into account and generate a more relevant image.
- Fast generation. Depending on the length of the prompt, DALL-E will generate an image in the shortest time possible — usually within a few seconds.
- high quality. DALL-E creates detailed, high-resolution images and enhances the details of real photographs. If you need lower or higher quality, you can specify it in your text request.
Sora
OpenAI’s Sora is a sophisticated AI model that uses brief text descriptions to create Full HD films. In contrast to comparable models, Sora generates remarkably lifelike films by precisely maintaining dimensions and infrequently producing glitches. Since Sora is thought to be among the most sophisticated AI tools for producing animated objects and videos, it is frequently utilized to produce video creatives for the betting industry as well as other verticals. Below is a complete list of Sora’s key advantages:
- Realism. At first sight, it can be challenging to tell Sora’s incredibly lifelike video clips apart from actual footage.
- Combining videos. Two videos are flawlessly combined into one by the neural network, with no obvious faults or seams.
- Bringing pictures to life. Static images are frequently used to create betting creatives, and Sora is very good at animating them.
- Improvement of quality. In addition to adding new elements upon request, Sora efficiently raises the resolution of submitted videos to the necessary level.
- Compatibility with multiple formats. Sora can produce longer videos for YouTube and shorter videos for social media sites like Instagram and TikTok without sacrificing the caliber of the final product.
Conclusion
While we’ve highlighted just these useful tools here, choosing whether to use them is entirely up to your preferences. There’s no shortage of free and paid photo / video editors or AI tools, each offering unique features. If these tools don’t meet your needs, you’re sure to find one that perfectly fits your creative vision.
Remember, though, that using the best editors and AI alone won’t guarantee outstanding results. To create top-quality ad materials that attract valuable leads, be sure to follow the tips outlined in this article. And if you want to put the knowledge you’ve gained into practice, sign up for our affiliate program, 888STARZ Partners — with high-quality creatives, you’ll definitely be able to drive large volumes of traffic to our in-house offers under the most profitable conditions on the market!
